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  • Understanding Marketing in the Digital Age
    • Top Marketing Strategies for Businesses
    • Tips for Using Social Media as a Marketing Tool
  • Having a Good Web Design and Website
    • The Must Have Features in a Web Design
    • Benefits of Good Web Design
  • Inside the World of Digital Advertising
    • Digital Advertising Explained
    • Marketing Strategies Used by Online Casinos
    • Marketing Strategies Used by Online Casinos

The Must Have Features in a Web Design

The number of people who are getting online to transact or learn about other companies has been significantly increasing over the years. That is why every business or individual that plans to succeed on the web must have a good website. The starting point is always getting the web design right. Some of the features that a good web design must have are as follows.

Quick Loading Time

You can rest assured that nobody will spend their time waiting for your website to load. If it takes more than five seconds before your content loads, the people who are visiting your page will click off and move to the next site. The availability of many websites gives them the luxury to choose when to walk away. One thing you can be sure of is that web visitors are very impatient. Some of the things that can make your web design slow was when you chose to use large photos and videos, or when there is a problem with the programming that you are using. Always test the site for speed before you launch.

Availability on Mobile

A lot of people access the internet through mobile devices, and this means that your web design should support them. Do not focus only on computer users while forgetting a vast demographic that only logs onto the internet through their mobile devices. If you are not sure of how to make your web design mobile-friendly, you should work with a professional who will help you make your site a mobile version.

Aesthetically Pleasing

Simply put, the web design you choose should not be ugly. Think of your website as the place that people come when they want to know more about you or the company you represent. Choose the right topography that makes it easy for people to read and understand your content. You should also choose a colour theme that resonates with your target audience. For instance, if your website is targeting old people, it can be very distracting if you use screaming bright colours.

User-Friendly

Choose a web design that is easy to navigate. It is very frustrating for visitors to come to your page and spend a lot of time trying to figure out what your content represents. Things should be well laid out, and the web design should flow in a logical order. You should also have essential features such as the search engine in a prominent place where everyone can get to it quickly. Always remember that a good web design helps your website’s general ranking on SEO pages. It should have features that support both print and images so that it can be interesting. Check out sites of popular websites, and you will notice that they spent some time thinking about the web design.

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